Evaluation Question 3; What have you learned from your audience feedback?

After many problems with Adobe Premiere Pro, we finally finished our music video. However upon showing it to two groups of students and our media teacher we quickly realised it wasn't portraying the message we wanted. We took suggestions from both our teacher and fellow students, then re-edited the video to create our final piece.

The majority of the comments can be seen in the video above. The problems with showing your video to people you know is they may not give your honest feedback, this is why we decided to show it to a group of students that don't know us. This is where we got our most honest feedback. Students stated 'I didn't understand why the video changed from black to white', 'It seems to just be walking in a park' and 'boring in some parts'. We did receive some positive feedback too which reassured us what parts of the video worked well. We took the constructive criticism and changed the whole ending of the video. One comment made by our teacher was it was unclear that some of the handheld shots wasn't clear that it was intentionally meant to be shaky, because of this we created 'typical' camera features and put them over the video to make our intentions clearer.

Once we'd re-edited the video with the changes that our audience suggested, we showed to our teacher again. He said the message was a lot clearer, and you can see why the shots change from black and white to colour.