Permission to use the song 'Alone In This'

We found an email address on the bands website, and we wrote to them asking for permission to use their song - 'Alone In This'. This can be seen below:

 

 

Not long after sending the email, we received a reply. They went on to state they were happy for us to use their music and would love to see the finished product. The reply email can be seen below:

Meaning of 'Alone In This' lyrics

'All these names and people places, oh I’m not that sure, I’m not that sure, am I alone in this?
All around the world they tell us oh we’re not that sure we’re not that sure, am I alone in this?
I don’t know how to breathe oh I’m not that sure, I’m not that sure, am I alone in this?
I always try and work on this a lot,
What I have I’m sure you haven’t got,
I can only, only tell the truth'

These lyrics are going to work really well alongside our video because its going to link together. As the lyrics are saying 'all these names and people places' this links in with her feeling alone even when she's with people as she its saying that she doesn't know how she feels when she's has the company of other people, she's unsure if she likes it or not and by the look of our video were going with the idea that she doesn't, that's why she wanted to get away.
It also says that ' I always try and work on this a lot' were linking this in with the video when she's sat on her bed at the beginning as it shows she's thinking about leaving her home or not. Its indicating that its been playing on her mind for a while now and that she may not want to feel alone when she's with people but she cant help it.

Film inspiration

This film is called Into The Wild. this film inspired us as its all about one person travelling on their own as they don't like reality and will do anything to get away from it. We like the idea from this photo as it is a good picture to show him travelling with all of his belongings. We want to show our character travelling with all of her things too, but she'll be travelling through streets not the wild, but we want her to be walking through all different things to show she'll travel anywhere to get away from where she
came from.



This picture is a great shot as it shows the audience that the character hasn't got anywhere to go so they will literally sleep/stay wherever they can. This shot is him on top of an abandoned van, in our video we will change this to our character sleeping on a bench or something like that just to let the audience know she hasn't got much else. When we video her sitting on something higher, we want her to be admiring the scenery that she can see so we can tell she loves where she is and that she finds comfort in it.

We love this shot as it shows the main character from the movie doing something he admires in a place that he loves, this inspired us to do this in our music video with our main character. We want her to be sat somewhere alone, reading also so it shows the audience that she has a peace of mind where she is and that she is relaxed and happy. In the shot we want to capture a good part of the scenery to so we can fully portray her happiness now that she is alone and far away from her home.




In our music video we want a shot exactly like this where it shows a closeup of the characters face to try and show all of the emotion they have. In our case we want our charcter to be looking out to an open field or scenic area and have tears in her eyes to show that she feels like she is where she belongs. We want this shot to be at the very end of the video, so we can show her looking a little scruffy from where she has been travelling for days, but we want her to be smiling and feeling like shes finally got to where she has always wanted.

Film Inspiration

We have got some of our inspiration for the storyline and the feel of the music video from films. One of the big films that have helped us realise what sort of story and shots that we want in our project is 'On The Road'
This is one of the shots from the film that is good for what we want to show in our music video as it shows the main character walking along the train track with their luggage to show to the audience that they are travelling. We are also inspired by the way he is wearing dark clothing at the same time as the sun shining and making the location within the scene look bright and cheerful.

The light behind the main characters head in the this shot with the sun setting is a shot that we want to recreate for the ending of our music video as it shows the emotion as we want the camera to turn to face her and for her to smile with the sun shining behind her as it sets and then the music video ends. We feel this would be a good ending as it shows that she is happy in her own little way and she is at her happiest when she is travelling, alone.

This scene from 'On The Road' is perfect for our music video as we ant our main character to meet people on her journey that show her happiness. Her dancing would be a good shot to have with people as it is when people are at their happiest. The people around her shows that she is comfortable with them as she is able to dance and let go in front of them. Her dancing on her own shows that for that moment she is the centre of attention as well as her being alone even in the happiest of times to some extent.

This shot from the film is something we want to portray in our music video as is focuses on the emotion of the main character which is a big part of our project because of the song and our storyline. Showing how she is feeling throughout the music video at different points and in different situations she is put in within it helps the audience to know how her emotion changes within the stages so that the viewers feel the same way and get more of a vibe from it.

The scene from 'On The Road' where there is a close up of a women laughing is a shot that we want to show in our music video project. We want to show her happiness every stage that she smiles or laughs to really emphasis upon it as this is a big factor in our music video, her emotions and the change in it with different people and surroundings.

Mood Board

This is our mood board for our music video. A lot of the music videos that inspired us are ones that involve travelling. We like music videos that capture good shots that are hard to forget and that's what we want to try and make happen in ours. We want there to be close ups on the main characters face as this focuses a lot on her emotion and how she feels at different stages during her journey. The start f the video is going to be in her bedroom that is quite messy and child-like to create the illusion that they are a poor family so they haven't been able to decorate in a while. We want her travelling around the country. We have a shot on the train within the mood board which is another shot that we are going to recreate along with the handheld effect in some takes to show her filming her journey and when she meets people to show her happiness more clearly and more close up without filming all steady shots of her face that become tiring to the eye for the audience of our music video. We want her smoking in the music video as shown by one of the pictures in this mood board as it indicates she leads a stressful life and is stereotypical for people that lead that lifestyle and who's house and family are in the same way the main characters is within our project.

Budget

We have a budget for our music video which doesn't effect us greatly in how good the music video turns out but does have some restrictions. We have a camera already that we own within our group from one of our group members and the tripod that we would us for some of the shots is lent to us by the school that we can borrow over a period of time in order for us to get the filming in that we need to make our music video. The location that we want to film our project is in walking/cycling distance and this is how we are going to travel to the locations a majority of the time. The one cost that is going to be needed is a train ticket each as one of our shots is on a train and in the station. As this is a cost to us individual, we will then make a day of it and try and find more locations once at our destination from the train to film another scene. This will work out as our music video is about our main character travelling around and meeting people so every new place is a potential new shot.

Facebook page

Facebook is a social networking site that has over 1.15 billion users across all ages groups. This is a free site to make pages and profiles. These facts make Facebook the best social networking site to use to create a page for our music video to make people aware of what we are doing in the production stage and the final piece at the end. The main target audience of this site is women which is our audience preference for our music video, making it a perfect site to post on to target directly to the right people we are aiming to attract to watch our project of The Shape Of The Earth - Alone In This music video.



We created the page with the title of the song music video so that people knew straight away what the page was and what it was about. People could also search this way if they was a fan of the group or the song so they have an interest into how we are making this music video with this song. We also made a post to let the likers of the page know what the page was going to consist of and what we was going to be posting onto it in the near future all the way through the production up until the final product, being our music video. We are going to be putting our rough cuts, our ideas and pictures of the production and the storyboard so that everyone that looks at the page is updated and helps us to keep up with what we have done in the same way our blog does.

We have 16 likes on our page from friends and family which shows them all our page posts on their timeline and our pictures and videos that we post so they are always updated and in the know.  This page on Facebook has allowed us to put our music video and our research into the public and make our target audience aware to increase final video views and attention.

Our idea for filming

We have decided that we are going to film our music video over different days and at different times of the day so that we can make the illusion to the audience that its going over a long period of time. This is why the weather changing over days and shots are going to look good and add to the effect that we are aiming to create with the long time period setting.

Synopsis of our music video

The main character in our music video is going to have a back story at the beginning, where she is being brought up in a bad home with a violent upbringing. The music videos starts with shouting and arguing from parents, so she starts packing  her bag to leave. This house is going to be very basic with simple furniture and have a dark, grotty atmosphere and feeling to it. This creates the look to the audience that the family is poor and has no care in their appearance or life in general. She then leaves the house with her belongings and goes travelling alone to escape her family and find friends. We will be showing scenes of her on the train, walking through busy towns and quiet fields. Along the way she meets people in different places where she visits which shows us her happiness for a few minutes and in this part of the music video it will be more colourful to suggest this. However the music video is trying to portray that even though she is travelling around with a lot of people, she still feels alone.

Location list

As in our video, it involves us travelling around a, we will need may locations to get the effect we are aiming for, these are the locations that we want; 

• House
• Train station
• On the train
• Estate
• Crowded town
• Long roads

One of the main scenes that will be shown in our music video is the train station, we want a misty, gloomy feel to it as it will link into the way that she's feeling at that moment.  We want good shots of trains and the way she's travelling because its her getting away from the place that she has bad memories in. When shes on the train we want her to be longing out the window, so we can see shes desperate to be somewhere else, we want the shot to be of hr side of her face and part of the window and the scenery so we can feel kind of what shes feeling too.

This is also another scene idea that we had in mind. This helps to show that the weather is changing over several days which again, helps the audience to realise that she is travelling for a long period of time. The dark effect that we are aiming for is just how this image shows. We want some shots of the main character walking through open spaces with a lonely road like this picture suggests. Having the rain drops on the camera lens, this is creating the handheld camera feel that we are trying to make during her travelling sequence of the music video. We think by having open spaces with just her in the scene it shows her loneliness. 

Digital Technology that we are going to use

There are some technical equipment that we will need to use in order for this music video to work efficiently and be how we want it be. This will be things such as;

• Tripods
• Our digital camera
• Recording studio and a computer programme called 'Audacity'
• Computer/ computer programmes (Adobe Premiere Pro)
• Mobile phone

Other equipment that we are going to need is a ladder so that we can do the birds-eye shot that we want in the beginning of our music video will look good and be steady when we take the shot.

Costume Idea

This is the costume idea for the main character in our music video. We have chosen loose fitting clothing such as a jumper and baggy jeans to create a 'don't care' attitude look. This stereotypically indicates that they are negative in their selves and that she comes from a bad upbringing to have a depressive image. We will also have her wearing a beanie in order to hide her hair to show that she hasn't done anything with it because she couldn't be bothered and she didn't have the time to do that to show that she just wants to get out the house and don't care what she looks like as this is the character idea that we are trying to portray.

Risk Assessment

Bad weather (snow, heavy rain, wind)

- We should make sure we check the weather before we go out and see what it will be like and also check the weather for the rest of the week, so we can plan around it. 

Camera battery dying  

 - We will make sure we take a spare camera or batteries

Actor gets hurt/ ill  

- We should make sure we have a person that wouldn't mind acting their part

Be organised  

- We need to make sure everyone in the group knows what times and what days we are going out to film.

Music videos that have inspired us

The inspiration we got for our music video are mainly from other music videos we have watched by bands and musicians that we love.

One of the music videos that inspired us was Gabrielle Aplins music video called Home. This is because in her music video she ends up travelling around in a place she's not very familiar. She meets a lot of new people along the way and ends up staying with these people because she finds it better than her old life. The part that's inspired us from this video is the part where she is travelling alone as that's what we want the girl in our video doing. 




Another music video that inspired our music video was Ellie Gouldings called I Need Your Love. This inspired us because herself and Calvin Harris are travelling together and on their travels they pass the camera to strangers that they meet. We like this because they involve a whole bunch of random people and we get to see their travelling from different view points. We also like how in this video the camera looks like its handheld which we want in our music video.

Another video that has inspired our music video is Birdy's music video called People Help The People, We like the part where she is sat on the bus on her own and is looking out the window. We want shots like that in our video because it shows her travelling but then on some parts also shows us her point of view. We like it because it makes it more emotional when they are sat on their own and it makes the audience feel more about the video.

Feed back

The feed back we got from our teacher about our group idea was firstly, that the filming around the country will be difficult to do because obviously we wont have the time or money to do this. However our idea, was not to actually film around the country ourselves but just to film a lot of different parts of the closer places we travel to just to make out that we are travelling around.

Our group idea

 

My initial idea

Analysis of a music video; Two Door Cinema Club- Something good can work

Two Door Cinema Club // Something good can work

Camera shots

They use close ups in this video to capture all of the bands facial expressions whilst they are singing. It uses a lot of wide shots, as they show us the band singing and playing their instruments whilst also letting us see the setting they are in. So allowing us to see all of the background too. They use cut-ins which are showing us them playing their instruments in detail, so we can see their hands physically playing the guitars. It includes the weather shot too, so we can see what kind of day it is, in this video its sunny and happy type of weather which links in with what kind of song they are singing. Another shot they do is a point of view shot, as parts of the camera is when they are walking and its from their point of view so we can see what they can see and it kind of lets us feel how they do at that point.

Camera movements

The camera movements they use in this music video is a hand held movement, at the begging when they are jumping into the pool we can see that somehow the camera is attached to their body and sometimes they are holding it themselves, so we its a hand held movement. They also use a follow movement, as there is one part where they are walking and the camera is capturing their feet following them as they walk down the street. They also use a tilt movement quite frequently, as they have the camera on a high tilt, looking downwards on them, so we can see them head and then below them, it shows us a lot in a unique way. They also show one of the men pushing the camera making it spin really fast which then leads to merging into another scene.



Editing

The editing they have used in this music video are jump cuts, this is when it constantly throughout the video, jumps from the setting and what's happening to then the band and them singing. The pace of the editing is matched perfectly with the beat of the music, for example, in this video when a fast beat happens at the end of the verses, the camera moves with the incredible fast beat that you can hardly see what's going on, yet it matched very nicely with the music.

Sound 

This video also uses sound dubbing, where they shoot all of the clips and then add the music to the different clips they videoed. The band are also lip syncing in this video. The video is just the music and vocals, which is what most videos include. This also includes diegetic sounds, by when he jumps in the water, you here the sound of the water. 












Lighting 

This video, the lighting that is used throughout the music video is natural lighting as all of it is shot outside, so they didn't have to use any artificial lighting. The day they shot their video was mainly sunny so this lets the sunlight shine on their face so we can still see them clearly it just so happens to be natural lighting. 

Props 

The main props they use in this music video is the bands instruments, as when they are walking we can tell that the camera is attached to the guitar, so it gives a good view of the guitar. Other props that they use the most are the the micro phone that he sings in. But other than that its just the instruments that we see in this music video. 

Costumes


The costumes they wear in this music video are the clothes that they would wear on a day to day basis, this shows they are being themselves. The clothes are natural colours which shows they are an alternatives genre which links to what genre their music is. 

Analysis of a music video; Linkin Park // Numb

Linkin Park // Numb

Camera shots

They use a lot of close ups on the bands face when they are singing in this music video, so they can see the emotions that the singers are feeling, in this video, it shows him closing eyes whilst singing, this shows how into the song he is and that his very passionate about what he is singing. It also allows us to see that he is lip-syncing to the words. It also uses ling shots on the whole band so we can see the background in where they are singing and gives us the setting. We also then can see how they are set out, the band who are playing instruments are all stood around the main singer. 



Camera movements 

In this music video it uses a lot of panning, not only on the band, but in the actual video that's telling the story, it follows the band around the room without cutting but also shows us panning on the character in the music video. It involves tilts on the people playing the instruments, so we can see not only them playing but their faces as well but not doing that straight on, it looks more effective when its tilting up towards them. They also use crane shots, by showing all the band also but with the whole setting fitted in too. 

Editing
 

In this music video they use a lot of fast straight cuts, this fits in with what genre it is, as its rock, if the cuts were slow, it doesn't really match and as the music is quite up beat, the cuts are fitted in with that. It also uses a lot of jump cuts, which jumps from the artists/ band playing and singing to the story what's actually happening in the music video, in this video that is exactly what happens and its frequently used in the majority of music videos. Computer generated images are also an editing technique they use, as it shows the woman walking through a crowd yet they get sped up as if you cant actually make out their people, this shows how lonely she feels, but the people aren't actually walking that fast so it is computer generated. 

Sound

This music video uses audio dubbing, this is where they video and all of the cuts and other edits are all put together already and then they just put the audio to the song, so it looks like they are singing it but they are actually lip syncing. In this music video, the sound is just the music and the vocals, it doesn't have any other non-diegetic sounds as the song starts straight away.

Lighting

In this music video they artificial lighting which is commonly used in most music videos, this is where the light shines specifically onto the artists face so we can see his face coming across as ageless, it makes them look good and this is what most people want to see, what the band now looks like as they get older. This is a very big effect in a rock music video because the surrounding is mostly dark and seeing their faces is important. In a rock music video you don't ever seem to spot any special effects and there isn't in this one either.


 Props

The props used in this video, are mainly the instruments the band is using to play the music and the microphone that the main singer is using. These props always being shown as the band are always being shown throughout so we always see these props. Props are essential in music videos because without them it would be very plain and if there aren't any props then that means the characters cant be doing much which may put people of watching them.

Costumes

The costumes they wear in this video are just normal everyday clothes, they are pretty dull just like rock clothes, the whole video doesn't have any colour, its all dark and the ain colours you see are black and grey.


Mise en scene

The mise en scene in Numb by Linkin Park is a song trying to explain that adults have forgotten what its like to be a kid now they have grown up and that their children cant just be what they want them to be, they are trying to say that its hard to do something that someone else wants you to if you don't want to do. So the song is explaining this and the video helps alongside it, showing a girl trying to be what her parents what but she cant and its driving her crazy.

Analysis of a music video; Kodaline // High Hopes

Kodaline // High Hopes

Conventions

In this music video, Kodaline aren't featured in the video, as the music video is actually a story and the song is what makes the video make sense. So the song doesn't apply to the band itself. The song and what's happening in the music video is a serious story and so the camera cuts are quite a lot through out the video. By not showing the band i think this helped get the message about the video out more as people concentrated on that more because they didn't see the band at all. 


Representation

As the band aren't shown themselves in the video, this music video shows a different type of representation. the representation is shown by the characters within the music video. Such as the man and woman aren't very rich and you can tell this by how they dress and where he lives, this is because he is run down, sad and old. The woman also wears the man clothes as she has runaway from the man she was previously with which is shown at the very start of the video. 

Audience 

The audience of this music video can be a wide age range because the story is very heartfelt. it is mainly watched by girls because the majority of boys may think its a girly song with a girly storyline and may not be enticed to watch it. Plus the band Kodaline have a reputation of doing love music videos with the cute songs so boys know that their new ones may not be any different. These people may like other indie bands such as Foster the People and Two Door Cinema Club and they probably go on YouTube to watch a lot of these videos. 

Institution

RCA Records is Kodaline record label. The purpose of this music video was to show how passionate Kodaline are with their music videos, they don't just put all of the effort into their songs they also do with their music videos. They like to show everyone that they are famous for their very touching videos. Lately they have been releasing a lot of their videos because they have just released their album, so by bringing out a lot of their songs it lets people see what kind of songs they do, then it allows people to decide if they want to buy their album or not. 

Analysis of a music video; Avril Lavigne // Alice

Alice // Avril Lavigne

Conventions

This Song by Avril Lavigne is to the remake of the new Alice in Wonderland. So in the music video it involves clips from the film also. In the video it shows Avril pretending to be Alice also by falling down the whole and ending up in the 'Wonderland'. So the fact she is running through the forest not knowing where she is, is interpreting Alice's actions. the music videos cuts at times where it looks like Avril is also in the same place as Alice at the same time, so it looks like she is actually in the movie too. The video is very still at the song where it shows Avril lip-syncing at the camera to the lyrics but when the music kicks in that's when the movement becomes more often and that's when she starts to run.


Representation

Avril Lavigne as she is the only one in the video is shown a lot. She is represented as a attractive female but exactly a girly girl, as even when she isn't in the costume she is dressed tom boyish and then when in the dress, its black and very dull therefore not your everyday girl. She wears this dress because its similar to Alice's in the film but its got a touch of Avril in it also, so she hasn't copied it completely. she also has blonder hair which is similar to Alice's but she has black underneath hers which is unusual, this shows she is alternative/ pop genre. The facial expressions she pulls in the music video are very serious and this goes along with what she is acting out as she is lost and confused.








Audience
The target audience for this film would be people that are fans of Avril Lavigne, which are mainly teenagers both females and males  as girls may see her as their role model but then boys may like her because they find her attractive. People who are interested in the new film which are mainly younger adults but with teenagers too would be the audience. The audience would also be interested in other alternative rock/ pop artist or bands also like Paramore and You Me at Six. These people are also likely to dress just like Avril Lavigne and be into that kind of style. they probably like to listen to MTV rocks and read Kerrang! magazines because they involve artists and bands from that particular genre. They would often use YouTube and Twitter to watch a lot of the music videos and find out more about these artist and bands.

Institution

Nettwerk Records is Avril Lavigne' record label and the film Alice in wonderland was made by Walt Disney Pictures.  The purpose of the music video was to advertise the film more and then gain more viewers because they liked the fact that Paramore have a song that's featured in it and then encouraged people to buy the soundtrack. The song was also added on to Avril Lavigne's latest album which is called 'Goodbye Lullaby'. This was people who liked them film then would buy Avril Lavignes album and she would become more well known and gain more fans.

Conventions of a music video

Movement

Movement plays a big part in music videos,  whether this is the camera physically moving in time with the song or the people in the video dancing or moving in time with the music also. By having their movement in a music video it compliments the song because everything matches with each other.  if a song fast, music videos usually have a lot of cuts to emphasise the madness of it, in contrast to slower songs, it will have less cuts and show the calmness so it links with the song. for example, Nicki Minaj's song 'Superbase' is very upbeat with a lot of cuts so the movement fits in with the song.

Narrative

Not all videos have narrative but a fair few do. The story line may relate to what's going on in the music video and try to illustrate what's going on or it could give us additional information along side the video. An example of this is Enrique Iglesias song 'Hero', through out the video its a short story, showing us that they start of happy together and then it slowly goes down hill and ends up with him dying, but the video is showing us how and why it happens.




Band/ artists

 Music videos usually involve the band or artist who are singing the song because this makes people want to watch it more because they like to see how they are dressed and if they look any different. It also helps their product to be sold. They are usually lip-syncing their song and in case of a band they're playing their instruments. If the artists isn't singing they are featured in the video acting as character, or the video may feature both them singing and acting. for example, in Lana Del Rey 'National anthem' video it shows her acting but occasionally showing her singing to her song. The lyrics are also linked to what she is acting out. However the band or artist could also change themselves into a cartoon character for their video, so they represented in some other way.


Intertextuality

Music videos are very good at showing the audience what genre they are going for, this allows it to be possible for producers to play with the conventions by making references to the genre in the music video, this is what they call Intertextuality. Some references in videos can be very obvious to spot by some band copying scenes from another pop bands video. Then others can be more obscure. an example of this is Blink 182 copy scenes from another pop bands video Back Street Boys video I Want It That Way. An example of the obscure ones is My chemical Romance's Teenagers reminiscent of the cheerleaders in the video Smells Like Teen Spirit by Nirvana.

The purpose of Music Video in the digital age

Selling products and the song they have featured in the video is the main purpose of a music video. other connected products are also marketed by a music video too which is equally important. These connected products are things like the album the song is featured on, also the film that the song may be featured on. Also merchandise, for example, t-shirts, pens and other stuff like that. music videos are a type of marketing that allows the audience to understand the song that goes with the video, it allows us to 'get' it.
Showing the audience their products through the digital age, they had no problems at all. Songs would have certain times and days where they would be shown, these were approved by the record company such as on weekly television chart countdown shows like Top of the Pops.
The development of media technology then allowed music videos to be shown at any time. Videos could be put up onto YouTube and people could access this from their phone and watch whatever they wanted whenever they wanted, it was very easy.

Most record companies fought on having their music videos put up online and attempted to prosecute the people they found who illegally uploaded their videos. They not long after realised that trying to do this to people that uploaded their videos was very time consuming and expensive, so then they decided they would allow their artists music video to be allowed online but under controlled conditions. Sony BMG have a YouTube channel and they allow their songs to then be transferred to ITunes which people could then download legally.
Vevo was launched in America also by three big record companies which are called Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, this site is specifically for music videos. Vevo is syndicated with YouTube in the UK.

Andrew Goodwin’s 6 Features of Music Videos

Lana Del Rey- Ride

Music videos demonstrate genre characteristics

The genre of this music video is soul pop. The whole video is actually a short story from Lana's life. So she creates it in a way the audience can understand it the best they can. The story is played for three minutes at the beginning and then the song opens with an audible inhalation, before Lana sings out and is on stage. Throughout the whole video it has Lana singing on stage but repetitively goes back to the story she is telling. The clothing that she wears in this video fits in with where it is set which is in America and it part of the video she is wrapped up in an American flag. Also when she is on the open road, where it looks like a desert sort of place, she is wearing cowboy like clothes. The video focuses on this single not on the whole album itself as the whole album is her telling all different parts of her life not just one certain one. The beat of this song is very mellow, it doesn't necessarily have an upbeat tempo or a very slow one, its soothing and relaxing.



Relationship between lyrics and visuals

A lot of the lyrics in Ride, they relates to what's actually happening in the video. She also does actions when she's singing on stage, to what she is singing. For example, one of the lyrics she says is 'That's the way the road dogs do it – ride 'til dark' and at this point she pulls the rock and roll sing with her hands as this is what type of men are featured in her video, so it links together. Also as the song is called Ride it says that word a lot, when the chorus comes on it shows her riding on the road on the back of the mans motorbike, this creates a really good relationship between the lyrics and the visuals. she also says 'I've got a war in my mind' whilst she sings this she points the gun up to her head which is very powerful and links to the lyrics very strongly. I think the lyrics and the visuals link nearly in every part of this music video is because of the fact it is a story and if it didn't link it, the story she is trying to tell wouldn't make any sense.

Relationship between music and visuals

In this music video, the music and visuals also work well together. At the beginning Lana is swinging on a rope in the middle of nowhere, the music is just one tune that goes very well with how she is swinging, then when the music proper kicks in the story begins. The clips where she is singing on the stage she lip sings to the lyrics. During the verses, the camera shots are much slower and more long-winded, then when it goes to the chorus, as the music speeds up a little, so does the camera shots. The camera movements are also in time with the music rhythm, a good example of this is just when the music is about to kick in and is just a continuous tune the camera follows up the mike until it meets with Lana's face in sync with the music.

Record label

In the Ride music video, they use a lot of closeups on Lana's face, this is so male and female audiences can gaze on her and actually get to see what she really looks like. Throughout her music videos she seems to have a reoccurring motif which is for her; love and death. This is why her videos become so popular because she portrays them in a beautiful way and not the original way some singers do, she tells it in her own way and that's how she became so famous.

Reference to notion of looking 

In the video, it shows how popular Lana Del Rey is because, she has only just met these men on the road and they seem like they have fallen in love with her, as she has them. They make her feel free and this is what she wants, so in all the clips it shows them being affectionate towards her and it shows the audience, how easy it is to love her. In some of the clips, it has parts of Lana where she isn't wearing much, and bends over the balcony in a very short white dress, this makes people, particularly males, want to watch her videos because they like that sort of thing. One scene in the video, also indicates that her and the man have sex, but don't show it explicitly they just indicate it by her bending over on a pinball machine with the man behind her, if people hear about this, this is one of the parts that make people want to watch it because they want to see if it is true or not. It also shows her singing on the stage alone, which means everyone will have their eyes on her, because there is nothing else going on, its all focusing on her. 


Inter-textual reference 

It uses a lot of inter- textual references, as it is a short film, at the beginning of the film it says 'RIDE' in capital letters, so introducing the song straight away and letting everybody know what it is called. Once the music video has ended it then has credits appear at the end, with the actors names and who plays who, so like a real film would have. It also tells us who directed it and the designers, it also lets the audience know who it is presented by. Lana says that her influences for things that she adds into her music videos are Elvis Presley, Bob Dylan and other older singers.