Camera shots They use close ups in this video to capture all of the bands facial expressions whilst they are singing. It uses a lot of wide shots, as they show us the band singing and playing their instruments whilst also letting us see the setting they are in. So allowing us to see all of the background too. They use cut-ins which are showing us them playing their instruments in detail, so we can see their hands physically playing the guitars. It includes the weather shot too, so we can see what kind of day it is, in this video its sunny and happy type of weather which links in with what kind of song they are singing. Another shot they do is a point of view shot, as parts of the camera is when they are walking and its from their point of view so we can see what they can see and it kind of lets us feel how they do at that point.
Camera movements
The camera movements they use in this music video is a hand held movement, at the begging when they are jumping into the pool we can see that somehow the camera is attached to their body and sometimes they are holding it themselves, so we its a hand held movement. They also use a follow movement, as there is one part where they are walking and the camera is capturing their feet following them as they walk down the street. They also use a tilt movement quite frequently, as they have the camera on a high tilt, looking downwards on them, so we can see them head and then below them, it shows us a lot in a unique way. They also show one of the men pushing the camera making it spin really fast which then leads to merging into another scene. Editing
The editing they have used in this music video are jump cuts, this is when it constantly throughout the video, jumps from the setting and what's happening to then the band and them singing. The pace of the editing is matched perfectly with the beat of the music, for example, in this video when a fast beat happens at the end of the verses, the camera moves with the incredible fast beat that you can hardly see what's going on, yet it matched very nicely with the music. Sound
This video also uses sound dubbing, where they shoot all of the clips and then add the music to the different clips they videoed. The band are also lip syncing in this video. The video is just the music and vocals, which is what most videos include. This also includes diegetic sounds, by when he jumps in the water, you here the sound of the water.
Lighting
This video, the lighting that is used throughout the music video is natural lighting as all of it is shot outside, so they didn't have to use any artificial lighting. The day they shot their video was mainly sunny so this lets the sunlight shine on their face so we can still see them clearly it just so happens to be natural lighting. Props
The main props they use in this music video is the bands instruments, as when they are walking we can tell that the camera is attached to the guitar, so it gives a good view of the guitar. Other props that they use the most are the the micro phone that he sings in. But other than that its just the instruments that we see in this music video. Costumes
The costumes they wear in this music video are the clothes that they would wear on a day to day basis, this shows they are being themselves. The clothes are natural colours which shows they are an alternatives genre which links to what genre their music is.
They use a lot of close ups on the bands face when they are singing in this music video, so they can see the emotions that the singers are feeling, in this video, it shows him closing eyes whilst singing, this shows how into the song he is and that his very passionate about what he is singing. It also allows us to see that he is lip-syncing to the words. It also uses ling shots on the whole band so we can see the background in where they are singing and gives us the setting. We also then can see how they are set out, the band who are playing instruments are all stood around the main singer.
Camera movements In this music video it uses a lot of panning, not only on the band, but in the actual video that's telling the story, it follows the band around the room without cutting but also shows us panning on the character in the music video. It involves tilts on the people playing the instruments, so we can see not only them playing but their faces as well but not doing that straight on, it looks more effective when its tilting up towards them. They also use crane shots, by showing all the band also but with the whole setting fitted in too. Editing
In this music video they use a lot of fast straight cuts, this fits in with what genre it is, as its rock, if the cuts were slow, it doesn't really match and as the music is quite up beat, the cuts are fitted in with that. It also uses a lot of jump cuts, which jumps from the artists/ band playing and singing to the story what's actually happening in the music video, in this video that is exactly what happens and its frequently used in the majority of music videos. Computer generated images are also an editing technique they use, as it shows the woman walking through a crowd yet they get sped up as if you cant actually make out their people, this shows how lonely she feels, but the people aren't actually walking that fast so it is computer generated.
Sound This music video uses audio dubbing, this is where they video and all of the cuts and other edits are all put together already and then they just put the audio to the song, so it looks like they are singing it but they are actually lip syncing. In this music video, the sound is just the music and the vocals, it doesn't have any other non-diegetic sounds as the song starts straight away.
Lighting
In this music video they artificial lighting which is commonly used in most music videos, this is where the light shines specifically onto the artists face so we can see his face coming across as ageless, it makes them look good and this is what most people want to see, what the band now looks like as they get older. This is a very big effect in a rock music video because the surrounding is mostly dark and seeing their faces is important. In a rock music video you don't ever seem to spot any special effects and there isn't in this one either.
Props The props used in this video, are mainly the instruments the band is using to play the music and the microphone that the main singer is using. These props always being shown as the band are always being shown throughout so we always see these props. Props are essential in music videos because without them it would be very plain and if there aren't any props then that means the characters cant be doing much which may put people of watching them. Costumes
The costumes they wear in this video are just normal everyday clothes, they are pretty dull just like rock clothes, the whole video doesn't have any colour, its all dark and the ain colours you see are black and grey.
Mise en scene
The mise en scene in Numb by Linkin Park is a song trying to explain that adults have forgotten what its like to be a kid now they have grown up and that their children cant just be what they want them to be, they are trying to say that its hard to do something that someone else wants you to if you don't want to do. So the song is explaining this and the video helps alongside it, showing a girl trying to be what her parents what but she cant and its driving her crazy.
Kodaline // High Hopes Conventions In this music video, Kodaline aren't featured in the video, as the music video is actually a story and the song is what makes the video make sense. So the song doesn't apply to the band itself. The song and what's happening in the music video is a serious story and so the camera cuts are quite a lot through out the video. By not showing the band i think this helped get the message about the video out more as people concentrated on that more because they didn't see the band at all. Representation
As the band aren't shown themselves in the video, this music video shows a different type of representation. the representation is shown by the characters within the music video. Such as the man and woman aren't very rich and you can tell this by how they dress and where he lives, this is because he is run down, sad and old. The woman also wears the man clothes as she has runaway from the man she was previously with which is shown at the very start of the video. Audience The audience of this music video can be a wide age range because the story is very heartfelt. it is mainly watched by girls because the majority of boys may think its a girly song with a girly storyline and may not be enticed to watch it. Plus the band Kodaline have a reputation of doing love music videos with the cute songs so boys know that their new ones may not be any different. These people may like other indie bands such as Foster the People and Two Door Cinema Club and they probably go on YouTube to watch a lot of these videos. Institution RCA Records is Kodaline record label. The purpose of this music video was to show how passionate Kodaline are with their music videos, they don't just put all of the effort into their songs they also do with their music videos. They like to show everyone that they are famous for their very touching videos. Lately they have been releasing a lot of their videos because they have just released their album, so by bringing out a lot of their songs it lets people see what kind of songs they do, then it allows people to decide if they want to buy their album or not.
This Song by Avril Lavigne is to the remake of the new Alice in Wonderland. So in the music video it involvesclips from the film also.In the video it shows Avril pretending to be Alice also by falling down the whole and ending up in the 'Wonderland'. So the fact she is running through the forest not knowing where she is, is interpreting Alice's actions. the music videos cuts at times where it looks like Avril is also in the same place as Alice at the same time, so it looks like she is actually in the movie too. The video is very still at the song where it shows Avril lip-syncing at the camera to the lyrics but when the music kicks in that's when the movement becomes more often and that's when she starts to run.
Representation
Avril Lavigne as she is the only one in the video is shown a lot. She is represented as a attractive female but exactly a girly girl, as even when she isn't in the costume she is dressed tom boyish and then when in the dress, its black and very dull therefore not your everyday girl. She wears this dress because its similar to Alice's in the film but its got a touch of Avril in it also, so she hasn't copied it completely. she also has blonder hair which is similar to Alice's but she has black underneath hers which is unusual, this shows she is alternative/ pop genre. The facial expressions she pulls in the music video are very serious and this goes along with what she is acting out as she is lost and confused.
Audience The target audience for this film would be people that are fans of Avril Lavigne, which are mainly teenagers both females and males as girls may see her as their role model but then boys may like her because they find her attractive. People who are interested in the new film which are mainly younger adults but with teenagers too would be the audience. The audience would also be interested in other alternative rock/ pop artist or bands also like Paramore and You Me at Six. These people are also likely to dress just like Avril Lavigne and be into that kind of style. they probably like to listen to MTV rocks and read Kerrang! magazines because they involve artists and bands from that particular genre. They would often use YouTube and Twitter to watch a lot of the music videos and find out more about these artist and bands.
Institution
Nettwerk Records is Avril Lavigne' record label and the film Alice in wonderland was made by Walt Disney Pictures. The purpose of the music video was to advertise the film more and then gain more viewers because they liked the fact that Paramore have a song that's featured in it and then encouraged people to buy the soundtrack. The song was also added on to Avril Lavigne's latest album which is called 'Goodbye Lullaby'. This was people who liked them film then would buy Avril Lavignes album and she would become more well known and gain more fans.
Movement plays a big part in music videos, whether this is the camera physically moving in time with the song or the people in the video dancing or moving in time with the music also. By having their movement in a music video it compliments the song because everything matches with each other. if a song fast, music videos usually have a lot of cuts to emphasise the madness of it, in contrast to slower songs, it will have less cuts and show the calmness so it links with the song. for example, Nicki Minaj's song 'Superbase' is very upbeat with a lot of cuts so the movement fits in with the song.
Narrative Not all videos have narrative but a fair few do. The story line may relate to what's going on in the music video and try to illustrate what's going on or it could give us additional information along side the video. An example of this is Enrique Iglesias song 'Hero', through out the video its a short story, showing us that they start of happy together and then it slowly goes down hill and ends up with him dying, but the video is showing us how and why it happens.
Band/ artists
Music videos usually involve the band or artist who are singing the song because this makes people want to watch it more because they like to see how they are dressed and if they look any different. It also helps their product to be sold. They are usually lip-syncing their song and in case of a band they're playing their instruments. If the artists isn't singing they are featured in the video acting as character, or the video may feature both them singing and acting. for example, in Lana Del Rey 'National anthem' video it shows her acting but occasionally showing her singing to her song. The lyrics are also linked to what she is acting out. However the band or artist could also change themselves into a cartoon character for their video, so they represented in some other way.
Intertextuality Music videos are very good at showing the audience what genre they are going for, this allows it to be possible for producers to play with the conventions by making references to the genre in the music video, this is what they call Intertextuality. Some references in videos can be very obvious to spot by some band copying scenes from another pop bands video. Then others can be more obscure. an example of this is Blink 182 copy scenes from another pop bands video Back Street Boys video I Want It That Way. An example of the obscure ones is My chemical Romance's Teenagers reminiscent of the cheerleaders in the video Smells Like Teen Spirit by Nirvana.
Selling products and the song they have featured in the video is the main purpose of a music video. other connected products are also marketed by a music video too which is equally important. These connected products are things like the album the song is featured on, also the film that the song may be featured on. Also merchandise, for example, t-shirts, pens and other stuff like that. music videos are a type of marketing that allows the audience to understand the song that goes with the video, it allows us to 'get' it. Showing the audience their products through the digital age, they had no problems at all. Songs would have certain times and days where they would be shown, these were approved by the record company such as on weekly television chart countdown shows like Top of the Pops. The development of media technology then allowed music videos to be shown at any time. Videos could be put up onto YouTube and people could access this from their phone and watch whatever they wanted whenever they wanted, it was very easy.
Most record companies fought on having their music videos put up online and attempted to prosecute the people they found who illegally uploaded their videos. They not long after realised that trying to do this to people that uploaded their videos was very time consuming and expensive, so then they decided they would allow their artists music video to be allowed online but under controlled conditions. Sony BMG have a YouTube channel and they allow their songs to then be transferred to ITunes which people could then download legally. Vevo was launched in America also by three big record companies which are called Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, this site is specifically for music videos. Vevo is syndicated with YouTube in the UK.
Lana Del Rey- Ride Music
videos demonstrate genre characteristics
The genre of this music video is soul pop. The whole video is actually a short story from Lana's life. So she creates it in a way the audience can understand it the best they can. The story is played for three minutes at the beginning and then the song opens with an audible inhalation, before Lana sings out and is on stage. Throughout the whole video it has Lana singing on stage but repetitively goes back to the story she is telling. The clothing that she wears in this video fits in with where it is set which is in America and it part of the video she is wrapped up in an American flag. Also when she is on the open road, where it looks like a desert sort of place, she is wearing cowboy like clothes. The video focuses on this single not on the whole album itself as the whole album is her telling all different parts of her life not just one certain one. The beat of this song is very mellow, it doesn't necessarily have an upbeat tempo or a very slow one, its soothing and relaxing.
Relationship
between lyrics and visuals
A lot of the lyrics in Ride, they relates to what's actually happening in the video. She also does actions when she's singing on stage, to what she is singing. For example, one of the lyrics she says is 'That's the way the road dogs do it – ride 'til dark' and at this point she pulls the rock and roll sing with her hands as this is what type of men are featured in her video, so it links together. Also as the song is called Ride it says that word a lot, when the chorus comes on it shows her riding on the road on the back of the mans motorbike, this creates a really good relationship between the lyrics and the visuals. she also says 'I've got a war in my mind' whilst she sings this she points the gun up to her head which is very powerful and links to the lyrics very strongly. I think the lyrics and the visuals link nearly in every part of this music video is because of the fact it is a story and if it didn't link it, the story she is trying to tell wouldn't make any sense.
Relationship between music and visuals In this music video, the music and visuals also work well together. At the beginning Lana is swinging on a rope in the middle of nowhere, the music is just one tune that goes very well with how she is swinging, then when the music proper kicks in the story begins. The clips where she is singing on the stage she lip sings to the lyrics. During the verses, the camera shots are much slower and more long-winded, then when it goes to the chorus, as the music speeds up a little, so does the camera shots. The camera movements are also in time with the music rhythm, a good example of this is just when the music is about to kick in and is just a continuous tune the camera follows up the mike until it meets with Lana's face in sync with the music. Record label In the Ride music video, they use a lot of closeups on Lana's face, this is so male and female audiences can gaze on her and actually get to see what she really looks like. Throughout her music videos she seems to have a reoccurring motif which is for her; love and death. This is why her videos become so popular because she portrays them in a beautiful way and not the original way some singers do, she tells it in her own way and that's how she became so famous.
Reference to notion of looking In the video, it shows how popular Lana Del Rey is because, she has only just met these men on the road and they seem like they have fallen in love with her, as she has them. They make her feel free and this is what she wants, so in all the clips it shows them being affectionate towards her and it shows the audience, how easy it is to love her. In some of the clips, it has parts of Lana where she isn't wearing much, and bends over the balcony in a very short white dress, this makes people, particularly males, want to watch her videos because they like that sort of thing. One scene in the video, also indicates that her and the man have sex, but don't show it explicitly they just indicate it by her bending over on a pinball machine with the man behind her, if people hear about this, this is one of the parts that make people want to watch it because they want to see if it is true or not. It also shows her singing on the stage alone, which means everyone will have their eyes on her, because there is nothing else going on, its all focusing on her. Inter-textual reference
It uses a lot of inter- textual references, as it is a short film, at the beginning of the film it says 'RIDE' in capital letters, so introducing the song straight away and letting everybody know what it is called. Once the music video has ended it then has credits appear at the end, with the actors names and who plays who, so like a real film would have. It also tells us who directed it and the designers, it also lets the audience know who it is presented by. Lana says that her influences for things that she adds into her music videos are Elvis Presley, Bob Dylan and other older singers.
They use close ups in this video to capture all of the bands facial expressions whilst they are singing. It uses a lot of wide shots, as they show us the band singing and playing their instruments whilst also letting us see the setting they are in. So allowing us to see all of the background too. They use cut-ins which are showing us them playing their instruments in detail, so we can see their hands physically playing the guitars. It includes the weather shot too, so we can see what kind of day it is, in this video its sunny and happy type of weather which links in with what kind of song they are singing. Another shot they do is a point of view shot, as parts of the camera is when they are walking and its from their point of view so we can see what they can see and it kind of lets us feel how they do at that point.
