The purpose of Music Video in the digital age

Selling products and the song they have featured in the video is the main purpose of a music video. other connected products are also marketed by a music video too which is equally important. These connected products are things like the album the song is featured on, also the film that the song may be featured on. Also merchandise, for example, t-shirts, pens and other stuff like that. music videos are a type of marketing that allows the audience to understand the song that goes with the video, it allows us to 'get' it.
Showing the audience their products through the digital age, they had no problems at all. Songs would have certain times and days where they would be shown, these were approved by the record company such as on weekly television chart countdown shows like Top of the Pops.
The development of media technology then allowed music videos to be shown at any time. Videos could be put up onto YouTube and people could access this from their phone and watch whatever they wanted whenever they wanted, it was very easy.

Most record companies fought on having their music videos put up online and attempted to prosecute the people they found who illegally uploaded their videos. They not long after realised that trying to do this to people that uploaded their videos was very time consuming and expensive, so then they decided they would allow their artists music video to be allowed online but under controlled conditions. Sony BMG have a YouTube channel and they allow their songs to then be transferred to ITunes which people could then download legally.
Vevo was launched in America also by three big record companies which are called Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, this site is specifically for music videos. Vevo is syndicated with YouTube in the UK.