Evaluation Question 1; In what ways does your media product use, develop or challenge forms and conventions of real media products?

This is our nine frame picture we have created in order to show the different elements of our music video. We have used a lot of different music videos in order to create our indie genre clearer to the audience. This is in terms of the conventions used, shots and ideas that other videos have that we have developed upon and challenged in our own to Alone In This by The Shape Of The Earth.

The titles

Our opening shot on our music video is our title. This is the name of the song and the band that the song belongs to. We made the font white and the background black. This was done in order for the title shot to go with the first half of the music video, being black and white. We also created this in this way so that it links in with the title of the song, being Alone In This which is quite dark and depressing which goes with the black and white theme of the titles. On this shot, there is an argument that is muffled to show the storyline of the music video. This is another reason that we have made the title and the background of it black and white; to draw attention off the titles and on to the sound of the argument being played over the top.

A music video that we was inspired by for this title idea at the start of our video was Alone Together by Fall Out Boy. This has been done in this music video in order to set the story up to the audience, we have done it in our music video to give the opportunity to place the argument audio over the top and set the audience up for the storyline also.



Representation

For the representation of the storyline and the music video, we have chosen this still. This has been paused on a fade transition that was made in-between these two shots. We feel that this shows what we are trying to represent throughout the music video as it shows the difference in emotion at the two different points of the music video. It changes from the main character being unhappy and alone to being full of laughter and with friends. This is a clear representational point that the audience can see through the music video which has a large link with the song lyrics also. Emotion is the biggest aspect that we have focused on during the music video and what is being represented throughout. The main character is shown with a backpack in a major majority of the shots within the video. This is a representational point that we have focused on for the audience also as it shows that she is travelling. This is a main point of the music video and it the how transition from the start of the music video to the end. We feel this helps show the viewers the travelling aspect that is happening physically and metaphorically the transition in emotion she has travelled to and from during the process of the the video.

The music video to Home by Gabrielle Aplin has a lot of representational shots within it. It shows the characters emotion really clearly through her face and her body language. This is something we have done as a group within our music video. Both songs really focus on emotion change through the song itself and the music video. We have used this from this video because it is also of the indie genre and has the same storyline, being the travelling of a character, of the music video.


Costume and props

A main prop that we used for part of the costuming of the main character was her backpack. This was used as a symbol to the audience of the fact that she is travelling and that is what is happening during the music video. We was able to show the change in seasons throughout the video with the costume of the main character. This was done by showing her in a coat during the first few shots of the music video and then show the change into a t-shirt. This shows the the weather has changed to the audience and it has gone from Winter to Spring and Summer clearly. The t-shirt we chose to be worn by the main character in the music video was blue. This was chosen because blue is bright and can help show the Summer season more. The colour blue also represents peace and an open flow of communication. These are two things we were trying to represent to the audience during the middle and end part of the music video. This is because it shows that the character finds peace during her travels rather than being at home and that she makes friends and is able to communicate freely and happily with them. The camcorder was another prop that was used in order to show the handheld shots were intentional to the audience of the music video. We have done these shots to show that the main character is capturing her happy memories and add more of an emphasis to these moments.

A music video we used a convention of in this way was Birdie - Shelter. We was able to re-create the walking scenes that we felt was something that worked well with our indie genre music video.This is because it can be done in a low budget location and shows the moment from a different perspective in this way.


Relationship between lyrics and video

Our whole music video is all based around the lyrics of the song. The majority of the shots within the music video show the main character being alone. This is something that links in perfectly with the lyrics of the song. All of the alone shots of the music video are at the start at the low points of the song. These are normally at points in the song that says 'am I alone in this?'. We have done these starting shots of being alone in black and white effect. This adds to the relation between the down points of the song and the emotion within the shots. The beat kicks in in the middle of the song and then throughout. This is when we change the shots and the atmosphere of the shots into bright and happy handheld camcorder ones. We have also changed the effect one these scenes to colour to show the transition of the emotion and the song clearer to the audience. During these high points of the song, the number of shots increase to go with the faster pace beat than the first part of the song and other characters are then introduced. This shows more is happening and show the main character is no longer alone.

A music video that this aspect relates to is Ride by Lana Del Rey. There are a few shots of her feet throughout the mus video. This has been done in order to focus on the fact that the video and the song itself is about travelling and her journey. The video relates to the lyrics in the song through shots like this. This is something we have done by showing the main character being alone which related tightly to the lyrics in the song Alone In This by The Shape Of The Earth.


Story and how the opening sets it up

The opening of our music video really helps to show the relation the video has with the song and the lyrics within it. It also sets up the storyline to the audience. It starts off with an argument over the top of the title beginning scene. This helps to suggest the reason the character is so unhappy in the video and why she would start to go travelling. Another aspect the indicates the travelling point in the video at the beginning is the packing of her bags. This is a clear factor to the audience to show she is leaving and that 

is what the music video is going to be based around. This sets up the audience for the rest of the music video and what to expect. The opening shows clearer that the character is sad by having close-up shots of the characters emotion, being her face and hands for example.

A music video we got this shot idea from in order to set the storyline up properly to the audience so that it was clear was Wasted Words by The King Blues. The used a packing bags seen to show the audience what the rest of the video is going to be about. In this example, it shows that the character is leaving, in the same way these shots are being shown in our own music video.


Camera and editing

We have used editing for our music video to show a large aspect within it clearly to the audience. The handheld camera shots are what we had to edit and use effects to show that these shots were handheld camcorder shots to the audience. We did this by creating the frame around the
m, the battery life, the time runner at the bottom and the recording light at the top right-hand corner. We did this on Adobe Premiere Pro and we was able to make this look realistic and what was already on the shot itself. This is what we was aiming for in order to show this to the audience of our music video. We have used transitions throughout our video, being flashes to white. We have used this to go from handheld shots to normal shots. This is something we thought looked more effective and shows the different between the two different types of shots in the music video. This makes brake ups between them also. We used faded edits between some shots in order to show continuity of certain activities within the music video. An example of this are walking scenes of the main character.

We tried to do something different by doing this type of editing. This is something we have gone against in terms of the typical conventions of an indie genre music video. We felt this was different but worked well with what we was trying to achieve and show more clearly to the audience.

Genre and how the product suggests it
We have related our music video to the genre of song we are doing it to, being indie. We have done this by the locations in which we have filmed the video for example. A convention of an indie video is using low budget locations. This is something we have done by using the local area and places like that to show the storyline and the indie genre to the audience. Another convention that is used in many indie music videos is that the band or singer is never usually in it. This is something we have followed as aconventions as we have a storyline and the band is not in it. We have focused on a character that has no star image to show the indie genre of the song and music video, as well as helping the audience to really focus on the storyline we have created and the link between that and the lyrics of the song.




A music video we have taken this convention from is All I want by Kodaline. They have filmed their shots in low budget areas also. This relates to our band that the song is by, being The Shape Of The Earth, as they are also an indie band. Using low budget locations that may be local is something that is done a lot in this video and in other indie music videos. We have taken this typical convention from this research into others of the same genre.


Characters/star image

The main character of our music video is is not the band that the song is sung by. This is because of the indie genre and how the storyline is shown by a character rather than the band itself. The main character being shown is in the majority of the shots within the music video. This helps to indicate to the audience who is the main character and who the storyline is based around.

We have used ideas from the music video I Need Your Love by Calvin Harris. We have taken the shot idea of using handheld shots from this video. These shots are used all the time in this video. However, as we had a lower budget and Calvin Harris had a better quality, we had to create the battery life, the recording light and the frame around to show it clearer to the audience that it is what we are trying to achieve.                                                                                                                                                                                                                                                              
Setting/location


We have many shots within our music video our the set and location. We have done this in order to show the different stages of the main characters journey during her travels. This shows the audience the places she is in at each point of the music video. As the video is meant to show the characters journey over a period of time, shots of the location and the set help to show the audience clearly to changes in seasons throughout.

We have took inspiration for location shots within our music video from Noah by Amber Run. They are an indie band so the conventions of their video is something we have followed in terms of these shots. We felt this helped to set the scene and the location, show the indie genre and add more to our music video for the audience in terms of showing the location.