Analysis of a music video; Kodaline // High Hopes

Kodaline // High Hopes

Conventions

In this music video, Kodaline aren't featured in the video, as the music video is actually a story and the song is what makes the video make sense. So the song doesn't apply to the band itself. The song and what's happening in the music video is a serious story and so the camera cuts are quite a lot through out the video. By not showing the band i think this helped get the message about the video out more as people concentrated on that more because they didn't see the band at all. 


Representation

As the band aren't shown themselves in the video, this music video shows a different type of representation. the representation is shown by the characters within the music video. Such as the man and woman aren't very rich and you can tell this by how they dress and where he lives, this is because he is run down, sad and old. The woman also wears the man clothes as she has runaway from the man she was previously with which is shown at the very start of the video. 

Audience 

The audience of this music video can be a wide age range because the story is very heartfelt. it is mainly watched by girls because the majority of boys may think its a girly song with a girly storyline and may not be enticed to watch it. Plus the band Kodaline have a reputation of doing love music videos with the cute songs so boys know that their new ones may not be any different. These people may like other indie bands such as Foster the People and Two Door Cinema Club and they probably go on YouTube to watch a lot of these videos. 

Institution

RCA Records is Kodaline record label. The purpose of this music video was to show how passionate Kodaline are with their music videos, they don't just put all of the effort into their songs they also do with their music videos. They like to show everyone that they are famous for their very touching videos. Lately they have been releasing a lot of their videos because they have just released their album, so by bringing out a lot of their songs it lets people see what kind of songs they do, then it allows people to decide if they want to buy their album or not.