The main purpose of a digipak for a band is that it promotes an album and shows everyone the content that is on the album. The digipak should be eye catching too, the more eye-catching it is, the more people will see it and potentially buy it. the digipak should be something that links with the band or artist, whether its to do with one of their songs or a symbol that they may have to represent them. The digipak should use pictures and messages to entice people to them and make people realise is that specific band. Another purpose of a digipak is to only attract their fans but to appeal to a wider audience so they become more know and therefore sell more. Inside of the digipak should include additional advertisements, booklets and posters about that band so the fans will appreciate this more.
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